Project 01  ·  Experimental / Physical Design  ·  2023
UNFOLD

A faux travelling design exhibition celebrating the history of design — from Bauhaus to grunge typography. The brief was to imagine the whole thing: the concept, the collateral, the feel of arriving at the show.

I built the tote bags by hand — ink-printed abstract marks on acetate, layered and collaged into a David Carson–influenced print on the front, then typeset the faux gallery name on the back. The Lego build came later: I wanted something 3D that captured the weight of the word.

Print Typography Physical Making
UNFOLD tote bag — front (David Carson collage print)
UNFOLD tote bag — back (faux Gallery typography)
Tote bag — front: hand-printed acetate collage Back: gallery name typeset in negative
David Carson process — painted prints on acetate
UNFOLD in Lego — white letterforms on blue/green base
Ink prints on acetate — the raw material for the bag collage UNFOLD — hand-built Lego typography
UNFOLD exhibition postcard — Paris · Tokyo · Marrakesh · Miami
Exhibition postcard  ·  Paris · Tokyo · Marrakesh · Miami (USA)
"A celebration of design through time" — from the mark-making to the bricks, I wanted every piece to feel like it was made, not generated.

Project 02  ·  Instagram Campaign  ·  Digital Design Foundations
MAXIM
Organics

An Instagram campaign for a fictional organic skincare brand. Nine posts. A cohesive grid. And one image that couldn't just be Photoshopped.

The hero post — the pineapple — was built from scratch using coffee beans and leaves arranged on a tray. No digital compositing. Just material, patience, and the right light. It was then photographed and placed into the grid alongside the other campaign posts.

Instagram Campaign Design Physical Process
Maxim Organics — process shot 1
Maxim Organics — process shot 2
Maxim Organics — process shot 3
Process: coffee beans + leaves → pineapple sculpture → Instagram post 5  
Maxim Organics — final Instagram 9-post grid
Process: coffee beans + leaves → pineapple sculpture → Instagram post 5 Final campaign grid — Maxim Organics

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