The work I do
when I'm having fun.

Project 01  ·  Experimental / Physical Design
UNFOLD

A faux travelling design exhibition celebrating the history of design, from Bauhaus to grunge typography. The brief was to imagine the whole thing: the concept, the collateral, the feel of arriving at the show.

I built the tote bags by hand: ink-printed abstract marks on acetate, layered and collaged into a David Carson–influenced print on the front, then typeset the faux gallery name on the back. The Lego build came later: I wanted something 3D that captured the weight of the word.

Print Typography Physical Making
UNFOLD tote bag, front (David Carson collage print)
UNFOLD tote bag, back (faux Gallery typography)
Tote bag front: hand-printed acetate collage Back: gallery name typeset in negative
David Carson process, painted prints on acetate
UNFOLD in Lego, white letterforms on blue/green base
Ink prints on acetate: the raw material for the bag collage UNFOLD: hand-built Lego typography
UNFOLD exhibition postcard, Paris · Tokyo · Marrakesh · Miami
Exhibition postcard  ·  Paris · Tokyo · Marrakesh · Miami (USA)
"A celebration of design through time." From the mark-making to the bricks, I wanted every piece to feel like it was made, not generated.

Project 02  ·  Instagram Campaign
MAXIM
Organics

An Instagram campaign for a fictional organic skincare brand. Nine posts. A cohesive grid. And one image that couldn't just be Photoshopped.

The hero post, the pineapple, was built from scratch using coffee beans and leaves arranged on a tray. No digital compositing. Just material, patience, and the right light. It was then photographed and placed into the grid alongside the other campaign posts.

Instagram Campaign Design Physical Process
Maxim Organics process shot 1
Maxim Organics process shot 2
Maxim Organics process shot 3
Process: coffee beans + leaves → pineapple sculpture → Instagram post 5  
Maxim Organics final Instagram 9-post grid
Process: coffee beans + leaves → pineapple sculpture → Instagram post 5 Final campaign grid · Maxim Organics

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